Thoughts on Skimmer-social media hub
Today I gave Skimmer a quick run-through. Skimmer is the social media consolidator conceived by Fallon Worldwide, the Minneapolis-based advertising agency. As a creative shop Fallon has done some nice work in print, television, and on the internet. Creating software is an interesting new direction and was worth giving the application some time and consideration.
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Into the Pit of Black Hat SEO
Over the last several years I’ve seen different types of websites come and go. You might recall the era when auto-generated indexes dominated Google’s search results for a short time until Google figured out a way to delist them. More recently I’ve noticed blog sites that have content that’s been obviously scraped from legitimate websites [...]
A crowdsourcing pay-per-post marketplace? Woah!
In the midst of outlining an internet brand ambassador program for one of our clients, I was contacted by Izea, the social media marketing cannon started by Ted Murphy. Izea ran the Kmart blogger campaign that included some big media guns like Seth Godin and Wendy Piersall as well as a small army of other [...]
Goodbye Website, Hello Web Presence
While contemplating how to pitch a long-standing client for new web services, I came to the realization that we need to convince them to kill off their current website. It’s a beautiful site, filled with many subtle touches. But it’s a Flash site, and as such, it has many limitations. You can add content, but [...]
The Twitter Trajectory
People in a connected group start out mostly homogenous. Tribes are homogenous. Close-knit societies like Amish communities are homogenous. A room full of two year olds are homogenous. Jean Piaget painted a theory that says individuals construct and reconstruct their knowledge of the world as a result of interactions with the environment. We all have [...]
Is your business life your social life?
I have always held a clear boundary between my professional and my personal worlds, and it was easy until recently. There was some amount of anonymity to mail lists, newsgroups, online forums, and even social sites to a degree. There is comfort in separating my professional life and my personal life. Professionally, I am known [...]
Twitter is Doomed.
In fact, any social media platform that has a low barrier to entry is doomed to the same fate–ubiquity and irrelevance. The more popular it gets, the lower the signal to noise ratio. It’s fine right now as a frontier, but Twitter’s pioneer status won’t last.
It works the same with any social media site. First [...]
Connecting with my past
A dozen years ago when I lived and worked in Denver, I had a colleague who spoke of himself as a personal brand. It was a curious idea that didn’t quite click with me, but I admired him for dancing to his own beat. He was a heck of a multimedia producer and one sharp [...]
Social Media Oath: “Above All, Show Respect”
The day after I publish a piece on using comments to promote a product (see Big media talks about your competitor?) a story on mobilecrunch is forwarded to me where a commenter does exactly what I described, and it stops me in my tracks.
The article is about two websites, flickr.com and radar.net. Both are picture [...]
Keeping Your Cool Around Hot Tempers
It happens to everyone. Somebody makes a value judgment that you don’t agree with, so you state your disagreement. You point out that not everyone shares their particular values. Then they respond by turning it into a personal attack, suggesting that anyone who thinks like you must be a crackhead or worse. They’ve thrown down [...]
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