Blogs and Twitter Lead in Social Marketing Strategies
A recent digital marketing poll by TopRank Marketing ranked the intent among their readers of 34 different online activities and it’s no surprise to see the top of the list, it is a little surprising to see the order. Blogs and Twitter as marketing activities came in above SEO. Does this suggest that search engine marketing has taken a back seat to social media? I wouldn’t jump to that conclusion. Even without readers, blogs make a positive impact on search engine placement, and this trait makes blogging the hottest thing in search engine competition. Many blogs exist simply for their SEO value.
I think the list ranking is more a reflection of popularity and the result of SEO becoming embedded in the process of online marketing. At some point, all SEO activities become a habit like buckling the seat belt when you sit behind the wheel of a car. It’s not something you think about, it’s just something you do. The new activities that you establish are the ones you think about.
Still, the list is a good indicator of what you should be doing to promote your brand. If you’re not already engaged in social media, you need to start now, by first tackling the top 5 and then considering how you could engage in the rest of the top 10.
- Blogging (34%, 183 Votes)
- Microblogging (Twitter) (29%, 155 Votes)
- Search engine optimization (28%, 151 Votes)
- Social network participation (Facebook, LinkedIn) (26%, 137 Votes)
- Email marketing (17%, 90 Votes)
- Social media monitoring & outreach (17%, 88 Votes)
- Pay per click (14%, 73 Votes)
- Blogger relations (12%, 64 Votes)
- Video marketing (10%, 51 Votes)
- Social media advertising (7%, 39 Votes)
You can see the entire list at http://www.toprankblog.com/2009/02/reader-poll-top-digital-marketing-tactics-for-2009/
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