Big Media talks about your competitor? Great!
Here’s the scenario. NYTimes.com has a big story on the economy and how people are trading their favorite brands for more price-conscious choices. They mention your competitors, several in fact, but not yours. A missed opportunity? Not necessarily.
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Four Simple Rules of Social Media
This is a note to the brand managers who are just discovering social media. It’s common sense to anyone who’s been plugged into social media for any length of time, but if you’ve just had your eyes opened, please consider the following advice. It’s meant to save you some grief. –Tim
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Blogs and Twitter Lead in Social Marketing Strategies
A recent digital marketing poll by TopRank Marketing ranked the intent among their readers of 34 different online activities and it’s no surprise to see the top of the list, it is a little surprising to see the order. Blogs and Twitter as marketing activities came in above SEO. Does this suggest that search engine [...]
Spring is in the air
It won’t be long now. The grass will turn from brown to green, flowers will begin to show their color, and the winged gatherers will follow their senses to collect what they need to fill the hive with honey. But this is not a blog about beekeeping. It’s about the buzz that surrounds brands. Yes, [...]
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