Ninja Tactics for Writing Copy that Search Engines Love
You may think that good writing is good content when it comes to websites, especially if it engages the reader. While that may be true, there’s nothing better than good writing that people come across easily because it’s composed in a way that search engines love. The best way to improve your chances of being [...]
What a Difference Fifteen Years Make!
In 1993, a group of us in Colorado were trying to figure out what this Internet thing was going to become. Wired magazine had just published their first issue. The very first web browser that could display both images and text in the same window, Mosaic, had just released to the world. The Aspen Institute [...]
Does Second Life Deserve a Second Look?
Two years ago, everyone was buzzing about Second Life, the online virtual reality community that looks like a game but feels like an experiment in alternative realities. While it initially attracted the role-playing fantasy crowd, everyone started to notice when companies like IBM established a presence in Second Life. For some it offered a more [...]
Twitter Performance Poetry this Sunday
I’m going to tweet this Sunday, April 12, 2009 my take on immortality via the all consuming network. I hope you like it. Please follow for the event @TimPiazza
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Social Marketing Lessons From a Waiter
My wife and I regularly share dinner at a mexican restaurant near our home. The service is usually pretty good, though variable. A few weeks ago we had an exceptional waiter serving us. He did everything right. He was friendly and attentive, and made sure we were pleased with everything. We enjoyed a little conversation [...]
Who Are You Blogging For?
When I started blogging I had a goal in mind, to provide a healthy and unique perspective on matters that are important to our business and our customers. It seemed a simple enough task but the longer I consider what it means to participate in the conversation, the more I am drawn to write for [...]
Twitter is Great? Explain it to my Dad
You can tell me that Twitter is the hottest, newest thing to happen to social media, but you can’t tell my dad. Try as you may, your arguments will fall on deaf ears because he simply doesn’t care. To him, and the millions of senior citizens like him, Twitter is a complete waste of energy [...]
Branding Your Online Community
Should brands host online forums? I used to think so, and I still do–but I have some caveats that are worth considering before launching into creating your own online community.
Forums have their distinct advantages as conversational marketing tools, but they can be difficult to create, difficult to ignite, and difficult to manage. Just to be [...]
