Tim Piazza's BzzMatters Blog

Because buzz matters.

Mind Maps and Wonder Wheels

Google never ceases to amaze me, but what is more amazing is how Google’s most powerful tools are often just the other side of inconspicuous-looking doorways. How many searchers do you suppose ever click on the “show options” tab on their search results?

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EveryJoe, Splendicity, Blisstree, and Bizzia Will Soon Own Blogosphere

I had never heard of EveryJoe.com until a few days ago and I was instantly curious. Here’s a brand new blog site clearly designed for men, only weeks old, and already tracking 64k monthly uniques. WTF? I needed to know more.

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Gaining New Insights into Consumers

I’m a big believer in data, but I’m not sure what to believe about some of the data that is thrown around to measure the size of markets or count the number of eyeballs that will be exposed to an advertising campaign. This seems to be a problem for not only me, but for many [...]


Tim Piazza is a senior member of the team at Keller Crescent Advertising, Indiana's largest independently owned advertising agency. Please visit Keller Crescent to learn more about the agency, their award winning work, and innovative approach to creating memorable brands.

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