EveryJoe, Splendicity, Blisstree, and Bizzia Will Soon Own Blogosphere

I had never heard of EveryJoe.com until a few days ago and I was instantly curious. Here’s a brand new blog site clearly designed for men, only weeks old, and already tracking 64k monthly uniques. WTF? I needed to know more.

It didn’t take long to get the story. A Canadian blog network called b5media made the bold move of aggregating their hundreds of blog properties into a set of four web portals, each with a slightly different flavor. EveryJoe is a guy’s clubhouse. They cover sports, entertainment, games and gadgets. Splendicity is for the women. They’re about beauty and style, fashion and bargain-spotting. Blisstree is a little more down-to-earth, focusing on cooking, crafting, parenting, and raising healthy families. Then there’s Bizzia. It’s all about the career and building wealth. From a bird’s eye view, it’s easy to spot the trend. b5media has created 4 buckets, loosely based on the single guy, the career guy, the homemaker, and the career woman.

Each of the four sites launched during a one month period between February and March of this year. Each quickly gained traffic and in total have so far captured around 400k unique visitors in the past month. They’ve found a demographic sweet spot and I’m sure that’s no accident. Each of these media portals are targeting people with money or influence over purchases. b5media makes their money selling advertising. They’ve created a platform that simplifies the process of deciding where to put the ads.

While it is too soon to say whether this reshaping by b5media will make them a giant in the blogosphere. Their regular readers may disapprove of the new format. I’m predicting success. I believe they’ve made a brilliant move and that after some initial shake-out, all four sites will grow their readership as they are discovered through search and social media.

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One Response to “EveryJoe, Splendicity, Blisstree, and Bizzia Will Soon Own Blogosphere”

1. New Gadgets | EveryJoe, Splendicity, Blisstree, and Bizzia Will Soon Own Blogosphere
   May 27th, 2009 @ 4:34 pm

   [...] Original post by BzzMatters – The Social Media Blog [...]

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