Brand Search Optimization: Part 2
When I focus on search engine marketing, I generally concern myself with 3 major search engines: Google, Yahoo, and MSN, because I like to start by following the 80/20 rule and give my attention on the top 80% of the search traffic. Acording to J.P. Morgan research, Google is the most popular search engine with [...]
Optimize your Brand site for Product Category, not your name
It’s easy to optimize brands for their name. Type Berkley Fishing into any search engine and you’ll see www.berkley-fishing.com at the top of your search results. Optimizing for a product category can be much more challenging, as you have to compete not only with other sites that mention your product, but sites who talk about [...]
How to Build Great Campaigns
As I continue reading David Ogilvy’s “Confessions of an Advertising Man”, I find well-constructed ideas that everyone involved in advertising should consider and several are especially suited to those engaged in social media. Here I have taken his 11 points on what makes a campaign great, and added my own abbreviated explanation of what Ogilvy [...]
Confessions of an Advertising Man
In 1963, David Ogilvy published “Confessions of an Advertising Man. In his own voice and speaking from his uniquely experienced perspective, Ogilvy talks about how to manage an advertising agency, how to make great advertising, and how to manage great client relationships.
Given that agencies have propelled a half century forward from his “Mad [...]
Who am I?
I don’t subscribe to magazines or newspapers. I subscribe to cable but my television watching is less than 1 hour per week. I do record shows that I might watch eventually, or might just delete without watching. The only radio I listen to is a few hours of NPR per week. I don’t go to [...]
