Is a Content Management System in Your Future?
Websites are going through a transition, but when haven’t they? Sites used to be coded in HTML, then evolved through Flash applications, style sheet layouts, and Javascript interactivity. The best way to build changes almost as quickly as popular fashion. If your site is at least three years old, there’s a good chance that it’s [...]
Standing Out is Good, Resonating is Much Better
Driving to work yesterday I noticed a billboard that was hung upside-down. I glanced at it out of the corner of my eye and wondered if the outdoor advertising company hired idiots to hang their boards. Later that day, I saw the same billboard in another location, also upside-down. I felt sorry for the [...]
To Flash or Not To Flash?
Advertising agencies love Flash sites because you can create a visually rich presentation experience that is unique and fresh. Many brands love Flash for the same reasons. But Flash has come under fire in recent years for a variety of reasons. From a workflow perspective, Flash is such a controlled environment that it is much [...]
Activating Social Change Through Social Media
Do you believe computers can change the world? In 1992 I fell into a debate with my then-girlfriend about computer technology and online communities. To her, computers were a waste of time, a distraction from things that really mattered. She was a writer. She wrote with pen and pad. I was a computer junkie, desktop [...]
Learn to Recognize the Conversation Killer
Have you ever come across a conversation like this, either on line or in person?
Person 1: I’d like to know what people think about the color Red. Red is used frequently, but is it the best color? Can Red be improved? Let’s talk about it.
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