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Activating Social Change Through Social Media

KindLIke.Us social community of kindness

Do you believe computers can change the world? In 1992 I fell into a debate with my then-girlfriend about computer technology and online communities. To her, computers were a waste of time, a distraction from things that really mattered. She was a writer. She wrote with pen and pad. I was a computer junkie, desktop publisher, and online forum moderator. I wrote too, but my writing was conversational and with people I only knew through my screen and keyboard.

She resigned her side of the debate when I spoke passionately about how the online world could change society, education, nationalism, and everything. I argued that in the computer world, people were not judged by age, gender, economic status, accent, or country of origin. You were valued based on what you said and how you said it. That was before online video, photographic avatars, and social media sites that share your birthday and “which sex in the city character you are most like”.

Slowly I watched my revolution take place, while at the same time, I watched my utopian dreams shattered by spam, porn, gambling, big media, and online shopping. The old networks are gone, replaced by the internet, which has expanded into an unimaginably brilliant universe where the best and the worst of everything co-exists. Still, I never forgot my dream.

How we spend our time online is up to us. We can watch reruns of “The Family Guy” or we can attend lectures at Harvard or Stanford from anywhere in the world. We can shop until we drop, or we can invest in people’s future through micro-financing sites like Kiva.org. Ultimate, how we spend our time defines us.

I recently decided to use some of my time differently. I created a social networking site built around the simple idea of kindness. The site brings together people and humanitarian organizations in a new way. My reasoning is that there is strength in numbers and a community of kind people can impact the world meaningfully beneficent ways.

Are you activating social change through social media? How are you making a difference? Tell me at KindLike.Us

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Tim Piazza is a senior member of the team at Keller Crescent Advertising, Indiana's largest independently owned advertising agency. Please visit Keller Crescent to learn more about the agency, their award winning work, and innovative approach to creating memorable brands.

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