Tim Piazza's BzzMatters Blog

Because buzz matters.

How Low Does the Bar Go?

I was browsing my Facebook account on my iPhone over my morning espresso and spotted a video that a friend had linked to. My thought was “wow, this is really viral worthy”. I’m sure you’ve done that, too. You see something and it hits that sweet spot between amazing and delightful.
I switched over to [...]

Google Gone Viral

Google spent in the neighborhood of $2.5 million to run a commercial during this year’s Super Bowl. Google doesn’t need to advertise, despite the marketing dollars being spent on Microsoft’s Bing. Google gets more brand impressions than anyone. Their logo turns up every single time a Google ad is viewed on a website. Why then, [...]

Texting Acronym Glossary

Online chat has been around for a long time, even longer than you might think. Chat was popular on BBS systems and online services that pre-date the web by as much as a decade, and many shorthand acronyms came from that time. ROFL was one of those puzzling responses a “newbie” might come across. It [...]


Tim Piazza is a senior member of the team at Keller Crescent Advertising, Indiana's largest independently owned advertising agency. Please visit Keller Crescent to learn more about the agency, their award winning work, and innovative approach to creating memorable brands.

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