Business Branding on Facebook-The Right Way
Today’s most popular social networking site has been suffering from growing pains, mostly surrounding the idea of how to monetize their audience of one half billion members. That’s about 5,000 times the number of people who watch the Superbowl, so you would think that capitalizing on that audience share through advertising would work, but it [...]
Apple’s Next Big Thing
The rumor mill is churning about an impending tablet computer from Apple. Referred to as the iSlate by those who like to step out on a limb, the device is supposed to have many iPhone-like features including gesture navigation and a touch-sensitive screen. If you have faith in Apple as a technology innovator, you [...]
Is a Content Management System in Your Future?
Websites are going through a transition, but when haven’t they? Sites used to be coded in HTML, then evolved through Flash applications, style sheet layouts, and Javascript interactivity. The best way to build changes almost as quickly as popular fashion. If your site is at least three years old, there’s a good chance that it’s [...]
8 Essential Steps To Writing Great Articles
You might love to write or perhaps you write because it’s a part of your job. Conversational writing has exploded in importance since the advent of blogs and the love that search engines show toward original content. Not everyone is a natural storyteller, but anyone can learn to write great articles. Follow these 8 steps [...]
The Incredible Shrinking Internet
There are now 183 million domain names registered around the world, a 17% increase over last year, but it is very likely that the web you experience is getting smaller and the reason is simple. The pace of internet growth has far out-scaled human proportions. It’s so big that without the familiarity of a consistent [...]
Confessions of an Advertising Man
In 1963, David Ogilvy published “Confessions of an Advertising Man. In his own voice and speaking from his uniquely experienced perspective, Ogilvy talks about how to manage an advertising agency, how to make great advertising, and how to manage great client relationships.
Given that agencies have propelled a half century forward from his “Mad [...]
Who am I?
I don’t subscribe to magazines or newspapers. I subscribe to cable but my television watching is less than 1 hour per week. I do record shows that I might watch eventually, or might just delete without watching. The only radio I listen to is a few hours of NPR per week. I don’t go to [...]
EveryJoe, Splendicity, Blisstree, and Bizzia Will Soon Own Blogosphere
I had never heard of EveryJoe.com until a few days ago and I was instantly curious. Here’s a brand new blog site clearly designed for men, only weeks old, and already tracking 64k monthly uniques. WTF? I needed to know more.
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Gaining New Insights into Consumers
I’m a big believer in data, but I’m not sure what to believe about some of the data that is thrown around to measure the size of markets or count the number of eyeballs that will be exposed to an advertising campaign. This seems to be a problem for not only me, but for many [...]
What a Difference Fifteen Years Make!
In 1993, a group of us in Colorado were trying to figure out what this Internet thing was going to become. Wired magazine had just published their first issue. The very first web browser that could display both images and text in the same window, Mosaic, had just released to the world. The Aspen Institute [...]
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