Business Branding on Facebook-The Right Way
Today’s most popular social networking site has been suffering from growing pains, mostly surrounding the idea of how to monetize their audience of one half billion members. That’s about 5,000 times the number of people who watch the Superbowl, so you would think that capitalizing on that audience share through advertising would work, but it [...]
How Low Does the Bar Go?
I was browsing my Facebook account on my iPhone over my morning espresso and spotted a video that a friend had linked to. My thought was “wow, this is really viral worthy”. I’m sure you’ve done that, too. You see something and it hits that sweet spot between amazing and delightful.
I switched over to [...]
Texting Acronym Glossary
Online chat has been around for a long time, even longer than you might think. Chat was popular on BBS systems and online services that pre-date the web by as much as a decade, and many shorthand acronyms came from that time. ROFL was one of those puzzling responses a “newbie” might come across. It [...]
Activating Social Change Through Social Media
Do you believe computers can change the world? In 1992 I fell into a debate with my then-girlfriend about computer technology and online communities. To her, computers were a waste of time, a distraction from things that really mattered. She was a writer. She wrote with pen and pad. I was a computer junkie, desktop [...]
Learn to Recognize the Conversation Killer
Have you ever come across a conversation like this, either on line or in person?
Person 1: I’d like to know what people think about the color Red. Red is used frequently, but is it the best color? Can Red be improved? Let’s talk about it.
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Who Is the Top Social Media Expert?
Today I tried an interesting experiment. I googled “social media expert”. I wanted to see who would take Google’s #1 spot.
It wasn’t Chris Brogan, whom I would have guessed. Today’s top dog is Giovanni Gallucci. I had never heard of Giovanni, and unless you’re from Texas, it’s probable that you never have heard of [...]
The Incredible Shrinking Internet
There are now 183 million domain names registered around the world, a 17% increase over last year, but it is very likely that the web you experience is getting smaller and the reason is simple. The pace of internet growth has far out-scaled human proportions. It’s so big that without the familiarity of a consistent [...]
Thoughts on Skimmer-social media hub
Today I gave Skimmer a quick run-through. Skimmer is the social media consolidator conceived by Fallon Worldwide, the Minneapolis-based advertising agency. As a creative shop Fallon has done some nice work in print, television, and on the internet. Creating software is an interesting new direction and was worth giving the application some time and consideration.
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Social Media Oath: “Above All, Show Respect”
The day after I publish a piece on using comments to promote a product (see Big media talks about your competitor?) a story on mobilecrunch is forwarded to me where a commenter does exactly what I described, and it stops me in my tracks.
The article is about two websites, flickr.com and radar.net. Both are picture [...]
Keeping Your Cool Around Hot Tempers
It happens to everyone. Somebody makes a value judgment that you don’t agree with, so you state your disagreement. You point out that not everyone shares their particular values. Then they respond by turning it into a personal attack, suggesting that anyone who thinks like you must be a crackhead or worse. They’ve thrown down [...]
