Who Is the Top Social Media Expert?
Today I tried an interesting experiment. I googled “social media expert”. I wanted to see who would take Google’s #1 spot.
It wasn’t Chris Brogan, whom I would have guessed. Today’s top dog is Giovanni Gallucci. I had never heard of Giovanni, and unless you’re from Texas, it’s probable that you never have heard of [...]
ShoutNow is Group Voice Messaging for the Rest of Us
It’s an idea so simple that you’ll wonder why it isn’t already used by everyone from your mom to your best friend. Go to a website, create a contact list, record a voice message, send it to all of your contacts in the list. You pay by the minute and the number of calls, but [...]
Use Long Tail Marketing to Increase Visibility
Anyone who builds a new website today quickly realizes that it’s nearly impossible to get noticed without making some substantial efforts. You can market your website using traditional marketing promotions, but these only work while the program is running. Using the web to grow your long tail visibility will increase your exposure long after the [...]
Brand Search Optimization: Part 2
When I focus on search engine marketing, I generally concern myself with 3 major search engines: Google, Yahoo, and MSN, because I like to start by following the 80/20 rule and give my attention on the top 80% of the search traffic. Acording to J.P. Morgan research, Google is the most popular search engine with [...]
Optimize your Brand site for Product Category, not your name
It’s easy to optimize brands for their name. Type Berkley Fishing into any search engine and you’ll see www.berkley-fishing.com at the top of your search results. Optimizing for a product category can be much more challenging, as you have to compete not only with other sites that mention your product, but sites who talk about [...]
How to Build Great Campaigns
As I continue reading David Ogilvy’s “Confessions of an Advertising Man”, I find well-constructed ideas that everyone involved in advertising should consider and several are especially suited to those engaged in social media. Here I have taken his 11 points on what makes a campaign great, and added my own abbreviated explanation of what Ogilvy [...]
Mind Maps and Wonder Wheels
Google never ceases to amaze me, but what is more amazing is how Google’s most powerful tools are often just the other side of inconspicuous-looking doorways. How many searchers do you suppose ever click on the “show options” tab on their search results?
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Ninja Tactics for Writing Copy that Search Engines Love
You may think that good writing is good content when it comes to websites, especially if it engages the reader. While that may be true, there’s nothing better than good writing that people come across easily because it’s composed in a way that search engines love. The best way to improve your chances of being [...]
Goodbye Website, Hello Web Presence
While contemplating how to pitch a long-standing client for new web services, I came to the realization that we need to convince them to kill off their current website. It’s a beautiful site, filled with many subtle touches. But it’s a Flash site, and as such, it has many limitations. You can add content, but [...]
Social Media Oath: “Above All, Show Respect”
The day after I publish a piece on using comments to promote a product (see Big media talks about your competitor?) a story on mobilecrunch is forwarded to me where a commenter does exactly what I described, and it stops me in my tracks.
The article is about two websites, flickr.com and radar.net. Both are picture [...]
