http://www.bzzmatters.com Because buzz matters. Wed, 18 Aug 2010 20:55:26 +0000 http://backend.userland.com/rss092 en Today's most popular social networking site has been suffering from growing pains, mostly surrounding the idea of how to monetize their audience of one half billion members. That's about 5,000 times the number of people who watch the Superbowl, so you would think that capitalizing on that audience share through ... http://www.bzzmatters.com/2010/08/business-branding-on-facebook-the-right-way/ I was browsing my Facebook account on my iPhone over my morning espresso and spotted a video that a friend had linked to. My thought was "wow, this is really viral worthy". I'm sure you've done that, too. You see something and it hits that sweet spot between amazing and ... http://www.bzzmatters.com/2010/02/how-low-does-the-bar-go/ Google spent in the neighborhood of $2.5 million to run a commercial during this year's Super Bowl. Google doesn't need to advertise, despite the marketing dollars being spent on Microsoft's Bing. Google gets more brand impressions than anyone. Their logo turns up every single time a Google ad is viewed ... http://www.bzzmatters.com/2010/02/google-gone-viral/ Online chat has been around for a long time, even longer than you might think. Chat was popular on BBS systems and online services that pre-date the web by as much as a decade, and many shorthand acronyms came from that time. ROFL was one of those puzzling responses a ... http://www.bzzmatters.com/2010/02/texting-acronym-glossary/ The rumor mill is churning about an impending tablet computer from Apple. Referred to as the iSlate by those who like to step out on a limb, the device is supposed to have many iPhone-like features including gesture navigation and a touch-sensitive screen. If you have faith in Apple ... http://www.bzzmatters.com/2010/01/apples-next-big-thing/ Websites are going through a transition, but when haven't they? Sites used to be coded in HTML, then evolved through Flash applications, style sheet layouts, and Javascript interactivity. The best way to build changes almost as quickly as popular fashion. If your site is at least three years old, there's ... http://www.bzzmatters.com/2009/09/is-a-content-management-system-in-your-future/ Driving to work yesterday I noticed a billboard that was hung upside-down. I glanced at it out of the corner of my eye and wondered if the outdoor advertising company hired idiots to hang their boards. Later that day, I saw the same billboard in another location, also upside-down. ... http://www.bzzmatters.com/2009/09/standing-out-is-good-resonating-is-much-better/ Advertising agencies love Flash sites because you can create a visually rich presentation experience that is unique and fresh. Many brands love Flash for the same reasons. But Flash has come under fire in recent years for a variety of reasons. From a workflow perspective, Flash is such a controlled ... http://www.bzzmatters.com/2009/09/to-flash-or-not-to-flash/ Do you believe computers can change the world? In 1992 I fell into a debate with my then-girlfriend about computer technology and online communities. To her, computers were a waste of time, a distraction from things that really mattered. She was a writer. She wrote with pen and pad. I ... http://www.bzzmatters.com/2009/09/activating-social-change-through-social-media/ Have you ever come across a conversation like this, either on line or in person? Person 1: I'd like to know what people think about the color Red. Red is used frequently, but is it the best color? Can Red be improved? Let's talk about it. Person 2: Red is a nice ... http://www.bzzmatters.com/2009/09/learn-to-recognize-the-conversation-killer/