Standing Out is Good, Resonating is Much Better

Driving to work yesterday I noticed a billboard that was hung upside-down. I glanced at it out of the corner of my eye and wondered if the outdoor advertising company hired idiots to hang their boards. Later that day, I saw the same billboard in another location, also upside-down. I felt sorry for the [...]

It’s Time To Fix the Banner Ad Problem

They’re ubiquitous, obtrusive, and sometimes excruciatingly annoying, but banner ads have been the primary advertising vehicle of the web for more than a decade. Most are seen and ignored by the viewer. Some are as irritating as a carnival game hawker, trying as hard as they might to get your click-through. We’ve all learned, either [...]