Tim Piazza's BzzMatters Blog

Because buzz matters.

How Low Does the Bar Go?

I was browsing my Facebook account on my iPhone over my morning espresso and spotted a video that a friend had linked to. My thought was “wow, this is really viral worthy”. I’m sure you’ve done that, too. You see something and it hits that sweet spot between amazing and delightful.
I switched over to [...]

8 Essential Steps To Writing Great Articles

You might love to write or perhaps you write because it’s a part of your job. Conversational writing has exploded in importance since the advent of blogs and the love that search engines show toward original content. Not everyone is a natural storyteller, but anyone can learn to write great articles. Follow these 8 steps [...]

Blogs and Twitter Lead in Social Marketing Strategies

A recent digital marketing poll by TopRank Marketing  ranked the intent among their readers of 34 different online activities and it’s no surprise to see the top of the list, it is a little surprising to see the order. Blogs and Twitter as marketing activities came in above SEO. Does this suggest that search engine [...]


Tim Piazza is a senior member of the team at Keller Crescent Advertising, Indiana's largest independently owned advertising agency. Please visit Keller Crescent to learn more about the agency, their award winning work, and innovative approach to creating memorable brands.

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