Business Branding on Facebook-The Right Way
Today’s most popular social networking site has been suffering from growing pains, mostly surrounding the idea of how to monetize their audience of one half billion members. That’s about 5,000 times the number of people who watch the Superbowl, so you would think that capitalizing on that audience share through advertising would work, but it [...]
A crowdsourcing pay-per-post marketplace? Woah!
In the midst of outlining an internet brand ambassador program for one of our clients, I was contacted by Izea, the social media marketing cannon started by Ted Murphy. Izea ran the Kmart blogger campaign that included some big media guns like Seth Godin and Wendy Piersall as well as a small army of other [...]
Big Media talks about your competitor? Great!
Here’s the scenario. NYTimes.com has a big story on the economy and how people are trading their favorite brands for more price-conscious choices. They mention your competitors, several in fact, but not yours. A missed opportunity? Not necessarily.
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