Business Branding on Facebook-The Right Way
Today’s most popular social networking site has been suffering from growing pains, mostly surrounding the idea of how to monetize their audience of one half billion members. That’s about 5,000 times the number of people who watch the Superbowl, so you would think that capitalizing on that audience share through advertising would work, but it [...]
Texting Acronym Glossary
Online chat has been around for a long time, even longer than you might think. Chat was popular on BBS systems and online services that pre-date the web by as much as a decade, and many shorthand acronyms came from that time. ROFL was one of those puzzling responses a “newbie” might come across. It [...]
Who Is the Top Social Media Expert?
Today I tried an interesting experiment. I googled “social media expert”. I wanted to see who would take Google’s #1 spot.
It wasn’t Chris Brogan, whom I would have guessed. Today’s top dog is Giovanni Gallucci. I had never heard of Giovanni, and unless you’re from Texas, it’s probable that you never have heard of [...]
The Incredible Shrinking Internet
There are now 183 million domain names registered around the world, a 17% increase over last year, but it is very likely that the web you experience is getting smaller and the reason is simple. The pace of internet growth has far out-scaled human proportions. It’s so big that without the familiarity of a consistent [...]
Does Second Life Deserve a Second Look?
Two years ago, everyone was buzzing about Second Life, the online virtual reality community that looks like a game but feels like an experiment in alternative realities. While it initially attracted the role-playing fantasy crowd, everyone started to notice when companies like IBM established a presence in Second Life. For some it offered a more [...]
Thoughts on Skimmer-social media hub
Today I gave Skimmer a quick run-through. Skimmer is the social media consolidator conceived by Fallon Worldwide, the Minneapolis-based advertising agency. As a creative shop Fallon has done some nice work in print, television, and on the internet. Creating software is an interesting new direction and was worth giving the application some time and consideration.
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Is your business life your social life?
I have always held a clear boundary between my professional and my personal worlds, and it was easy until recently. There was some amount of anonymity to mail lists, newsgroups, online forums, and even social sites to a degree. There is comfort in separating my professional life and my personal life. Professionally, I am known [...]
