Keeping Your Cool Around Hot Tempers

It happens to everyone. Somebody makes a value judgment that you don’t agree with, so you state your disagreement. You point out that not everyone shares their particular values. Then they respond by turning it into a personal attack, suggesting that anyone who thinks like you must be a crackhead or worse. They’ve thrown down [...]

Four Simple Rules of Social Media

This is a note to the brand managers who are just discovering social media. It’s common sense to anyone who’s been plugged into social media for any length of time, but if you’ve just had your eyes opened, please consider the following advice. It’s meant to save you some grief. –Tim

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