To Flash or Not To Flash?
Advertising agencies love Flash sites because you can create a visually rich presentation experience that is unique and fresh. Many brands love Flash for the same reasons. But Flash has come under fire in recent years for a variety of reasons. From a workflow perspective, Flash is such a controlled environment that it is much [...]
8 Essential Steps To Writing Great Articles
You might love to write or perhaps you write because it’s a part of your job. Conversational writing has exploded in importance since the advent of blogs and the love that search engines show toward original content. Not everyone is a natural storyteller, but anyone can learn to write great articles. Follow these 8 steps [...]
Use Long Tail Marketing to Increase Visibility
Anyone who builds a new website today quickly realizes that it’s nearly impossible to get noticed without making some substantial efforts. You can market your website using traditional marketing promotions, but these only work while the program is running. Using the web to grow your long tail visibility will increase your exposure long after the [...]
Brand Search Optimization: Part 2
When I focus on search engine marketing, I generally concern myself with 3 major search engines: Google, Yahoo, and MSN, because I like to start by following the 80/20 rule and give my attention on the top 80% of the search traffic. Acording to J.P. Morgan research, Google is the most popular search engine with [...]
Optimize your Brand site for Product Category, not your name
It’s easy to optimize brands for their name. Type Berkley Fishing into any search engine and you’ll see www.berkley-fishing.com at the top of your search results. Optimizing for a product category can be much more challenging, as you have to compete not only with other sites that mention your product, but sites who talk about [...]
Ninja Tactics for Writing Copy that Search Engines Love
You may think that good writing is good content when it comes to websites, especially if it engages the reader. While that may be true, there’s nothing better than good writing that people come across easily because it’s composed in a way that search engines love. The best way to improve your chances of being [...]
Blogs and Twitter Lead in Social Marketing Strategies
A recent digital marketing poll by TopRank Marketing ranked the intent among their readers of 34 different online activities and it’s no surprise to see the top of the list, it is a little surprising to see the order. Blogs and Twitter as marketing activities came in above SEO. Does this suggest that search engine [...]
