To Flash or Not To Flash?
Advertising agencies love Flash sites because you can create a visually rich presentation experience that is unique and fresh. Many brands love Flash for the same reasons. But Flash has come under fire in recent years for a variety of reasons. From a workflow perspective, Flash is such a controlled environment that it is much [...]
Who Is the Top Social Media Expert?
Today I tried an interesting experiment. I googled “social media expert”. I wanted to see who would take Google’s #1 spot.
It wasn’t Chris Brogan, whom I would have guessed. Today’s top dog is Giovanni Gallucci. I had never heard of Giovanni, and unless you’re from Texas, it’s probable that you never have heard of [...]
Brand Search Optimization: Part 2
When I focus on search engine marketing, I generally concern myself with 3 major search engines: Google, Yahoo, and MSN, because I like to start by following the 80/20 rule and give my attention on the top 80% of the search traffic. Acording to J.P. Morgan research, Google is the most popular search engine with [...]
Optimize your Brand site for Product Category, not your name
It’s easy to optimize brands for their name. Type Berkley Fishing into any search engine and you’ll see www.berkley-fishing.com at the top of your search results. Optimizing for a product category can be much more challenging, as you have to compete not only with other sites that mention your product, but sites who talk about [...]
Ninja Tactics for Writing Copy that Search Engines Love
You may think that good writing is good content when it comes to websites, especially if it engages the reader. While that may be true, there’s nothing better than good writing that people come across easily because it’s composed in a way that search engines love. The best way to improve your chances of being [...]
Into the Pit of Black Hat SEO
Over the last several years I’ve seen different types of websites come and go. You might recall the era when auto-generated indexes dominated Google’s search results for a short time until Google figured out a way to delist them. More recently I’ve noticed blog sites that have content that’s been obviously scraped from legitimate websites [...]
Blogs and Twitter Lead in Social Marketing Strategies
A recent digital marketing poll by TopRank Marketing ranked the intent among their readers of 34 different online activities and it’s no surprise to see the top of the list, it is a little surprising to see the order. Blogs and Twitter as marketing activities came in above SEO. Does this suggest that search engine [...]
