Activating Social Change Through Social Media
Do you believe computers can change the world? In 1992 I fell into a debate with my then-girlfriend about computer technology and online communities. To her, computers were a waste of time, a distraction from things that really mattered. She was a writer. She wrote with pen and pad. I was a computer junkie, desktop [...]
Who Is the Top Social Media Expert?
Today I tried an interesting experiment. I googled “social media expert”. I wanted to see who would take Google’s #1 spot.
It wasn’t Chris Brogan, whom I would have guessed. Today’s top dog is Giovanni Gallucci. I had never heard of Giovanni, and unless you’re from Texas, it’s probable that you never have heard of [...]
The Incredible Shrinking Internet
There are now 183 million domain names registered around the world, a 17% increase over last year, but it is very likely that the web you experience is getting smaller and the reason is simple. The pace of internet growth has far out-scaled human proportions. It’s so big that without the familiarity of a consistent [...]
Who Are You Blogging For?
When I started blogging I had a goal in mind, to provide a healthy and unique perspective on matters that are important to our business and our customers. It seemed a simple enough task but the longer I consider what it means to participate in the conversation, the more I am drawn to write for [...]
Into the Pit of Black Hat SEO
Over the last several years I’ve seen different types of websites come and go. You might recall the era when auto-generated indexes dominated Google’s search results for a short time until Google figured out a way to delist them. More recently I’ve noticed blog sites that have content that’s been obviously scraped from legitimate websites [...]
Is your business life your social life?
I have always held a clear boundary between my professional and my personal worlds, and it was easy until recently. There was some amount of anonymity to mail lists, newsgroups, online forums, and even social sites to a degree. There is comfort in separating my professional life and my personal life. Professionally, I am known [...]
Twitter is Doomed.
In fact, any social media platform that has a low barrier to entry is doomed to the same fate–ubiquity and irrelevance. The more popular it gets, the lower the signal to noise ratio. It’s fine right now as a frontier, but Twitter’s pioneer status won’t last.
It works the same with any social media site. First [...]
Keeping Your Cool Around Hot Tempers
It happens to everyone. Somebody makes a value judgment that you don’t agree with, so you state your disagreement. You point out that not everyone shares their particular values. Then they respond by turning it into a personal attack, suggesting that anyone who thinks like you must be a crackhead or worse. They’ve thrown down [...]
Big Media talks about your competitor? Great!
Here’s the scenario. NYTimes.com has a big story on the economy and how people are trading their favorite brands for more price-conscious choices. They mention your competitors, several in fact, but not yours. A missed opportunity? Not necessarily.
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Four Simple Rules of Social Media
This is a note to the brand managers who are just discovering social media. It’s common sense to anyone who’s been plugged into social media for any length of time, but if you’ve just had your eyes opened, please consider the following advice. It’s meant to save you some grief. –Tim
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