Texting Acronym Glossary
Online chat has been around for a long time, even longer than you might think. Chat was popular on BBS systems and online services that pre-date the web by as much as a decade, and many shorthand acronyms came from that time. ROFL was one of those puzzling responses a “newbie” might come across. It [...]
Who Is the Top Social Media Expert?
Today I tried an interesting experiment. I googled “social media expert”. I wanted to see who would take Google’s #1 spot.
It wasn’t Chris Brogan, whom I would have guessed. Today’s top dog is Giovanni Gallucci. I had never heard of Giovanni, and unless you’re from Texas, it’s probable that you never have heard of [...]
Does Second Life Deserve a Second Look?
Two years ago, everyone was buzzing about Second Life, the online virtual reality community that looks like a game but feels like an experiment in alternative realities. While it initially attracted the role-playing fantasy crowd, everyone started to notice when companies like IBM established a presence in Second Life. For some it offered a more [...]
The Twitter Trajectory
People in a connected group start out mostly homogenous. Tribes are homogenous. Close-knit societies like Amish communities are homogenous. A room full of two year olds are homogenous. Jean Piaget painted a theory that says individuals construct and reconstruct their knowledge of the world as a result of interactions with the environment. We all have [...]
Twitter is Doomed.
In fact, any social media platform that has a low barrier to entry is doomed to the same fate–ubiquity and irrelevance. The more popular it gets, the lower the signal to noise ratio. It’s fine right now as a frontier, but Twitter’s pioneer status won’t last.
It works the same with any social media site. First [...]
Blogs and Twitter Lead in Social Marketing Strategies
A recent digital marketing poll by TopRank Marketing ranked the intent among their readers of 34 different online activities and it’s no surprise to see the top of the list, it is a little surprising to see the order. Blogs and Twitter as marketing activities came in above SEO. Does this suggest that search engine [...]
